Global Marketing Director

Empleado permanente, Tiempo completo · Madrid

Your mission

The Global Marketing Director at Schiller International University will be responsible for driving innovative marketing strategies to enhance the university’s global presence during a maternity leave coverage period. This role is key to maintaining and elevating the university’s position as a leader in higher education by attracting a diverse, talented international student body. The director will oversee both digital and traditional marketing efforts, ensuring alignment with the university's strategic goals, while maintaining a focus on cultural sensitivity and inclusivity. By leading a team and executing impactful marketing campaigns, the Temporary Global Marketing Director will play a pivotal role in sustaining the university’s global image and supporting its mission of delivering world-class education to students worldwide.

Your profile

Support Sales and Lead Generation: Assist in supporting sales efforts and digital lead generation to meet institutional goals. Experience in digital marketing is valued.
Marketing Strategy and Leadership: Oversee the marketing department, evaluate and continue the development of digital marketing strategies and plans to strengthen the university’s position in the global education market during the maternity leave period.
Planning and Coordination: Direct and coordinate marketing efforts, ensuring campaigns are aligned with the university’s goals and objectives.
Market Research: Conduct research on demand for the university’s programs, competitor analysis, and market trends.
Collaboration with Sales: Work with the sales department to maintain and develop effective pricing strategies that maximize both profits and market share while ensuring customer satisfaction.
Target Identification: Identify potential target audiences and develop lead generation campaigns to attract them.
Budget Management: Understand and manage budgets, including expenditures, research and development appropriations, return-on-investment (ROI), and profit-loss projections.
Brand Awareness and Positioning: Maintain and build the university’s brand awareness and positioning in the international education market.
Event Management: Organize company conferences, trade shows, and major events to promote the university.
Social Media and Content Strategy: Oversee social media marketing strategies and content creation to engage the university’s audience.

Position requirements

Bachelor’s degree in business, marketing, communications, or related field.
Experience in marketing and running a marketing team.
Proven marketing campaign experience.
Effective time management skills and the ability to multitask.
Strong copywriting skills.
Attention to detail.
Proven ability to manage budgets.
Professional and proactive work ethic.
High competence in project and stakeholder management.
Excellent interpersonal, written and oral communication skills.
Experience with digital marketing forms such as social media marketing and content marketing.
Competency in Microsoft applications including Word, Excel, and Outlook.
Fluent English

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About us

For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guaranteed to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations and cultures.

At SIU we are aware that our students will be part of a global, borderless and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario. Additionally all our students are encouraged to study abroad at any time during their education to complete their professional expertise with truly life experiences that turn them in truly holistic profiles.

We Connect
https://schiller-international-university.jobs.personio.com

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Gracias por plantearte una carrera en Schiller International University. Por favor, rellena el siguiente formulario. Si tienes problemas al subir documentos, envíalos por correo electrónico a jobs@schiller.edu.