Product Manager

Empleado permanente, Tiempo completo · Madrid

Your mission

The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success

Your profile

Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
Develop marketing and communications plans to effectively position programs in their respective markets.
Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation
Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data
Train Admissions team on our programs, the value propositions for each and their differential selling points
Conduct market research to continually bring the voice of the market to the marketing strategies
Supervise brand positioning and consumer insights, and communicate our vision and mission
Translate brand elements into plans and go-to- market strategies
Monitor market trends, research consumer markets and competitors’ activities
Align the company around the brand’s direction, choices and tactics

Position requirements

Degree in Marketing or a related field
Proven working experience as Product Manager on Higher Education
Proven ability to develop product marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Familiarity with CRM tools such as Salesforce or Zoho CRM.
Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.
Understanding of CMS platforms such as WordPress or Umbraco.
Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager.
A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.

Solicitar este puesto de trabajo

About us

For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guaranteed to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations and cultures.

At SIU we are aware that our students will be part of a global, borderless and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario. Additionally all our students are encouraged to study abroad at any time during their education to complete their professional expertise with truly life experiences that turn them in truly holistic profiles.

We Connect
https://schiller-international-university.jobs.personio.com

Solicitar este puesto de trabajo

Estamos ansiosos por conocerte!

Gracias por plantearte una carrera en Schiller International University. Por favor, rellena el siguiente formulario. Si tienes problemas al subir documentos, envíalos por correo electrónico a jobs@schiller.edu.