Your mission
The Market Development & Events Team Leader is responsible for leading and coordinating the university’s market development and event activities across assigned regions. This role oversees the planning and execution of outreach initiatives, including education fairs, high school partnerships, and engagement events such as Open Days Information Sessions and Webinars.
The Team Leader ensures alignment between market development strategies, event execution, and recruitment objectives, while supervising the Market Development & Events Officers and ensuring consistent performance, effective territory management, and strong stakeholder relationships in strategic markets.
Tasks and Responsabilities
Team Leadership & Performance Management
• Supervise and support the Market Development & Events Officers in their outreach and event activities.
• Set clear objectives and monitor performance against recruitment and outreach targets.
• Provide coaching, guidance, and feedback to ensure consistent performance and professional development.
• Coordinate team activities to ensure effective territory coverage and prioritization of strategic markets.
• Develop relationships with strategic high schools groups and high schools associations identified into the markets.
Market Development Strategy
• Define and implement market development strategies in collaboration with the Head of Students Recruitment.
• Identify strategic opportunities for partnerships with high schools, embassies, and community organizations.
• Oversee the identification and participation in high-impact education fairs and outreach opportunities.
• Monitor market trends and provide insights to improve recruitment strategies and geographic focus.
Events Organization and Oversight
• Oversee the planning and execution of key engagement events such as Open Days, Webinars, Information Sessions, Campus tours, and in-school presentations.
• Ensure events are aligned with recruitment objectives and deliver high-quality prospective student experiences.
• Monitor event performance, attendance, and engagement metrics to assess effectiveness and identify improvements.
• Ensure proper coordination of logistics, communication, and promotional materials in collaboration with Marketing.
Cross-Departmental Collaboration
• Work closely with the Sales team to ensure smooth lead handover and follow-up processes.
• Collaborate with Marketing to support market-specific campaigns and event promotion strategies.
• Share market intelligence and insights with internal teams to support recruitment growth and lead conversion strategies.
Your Profile
Required - Bachelor’s degree in International Relations, Marketing, Education, Business, or a related field.
- Minimum 3 years of experience in student recruitment, outreach, international education, or a similar role.
- Experience organizing recruitment events, education fairs, or outreach initiatives.
- Strong leadership and team coordination skills.
- Excellent communication and relationship-building abilities.
- Proficiency in CRM systems and Microsoft Office
- Bilingual English
- Any other language is a plus
Preferred - Master’s degree in a relevant field.
- Previous experience managing teams or coordinating multi-market outreach initiatives.
- Experience working in an international higher education environment.
Skills & Attributes- Sales-Driven Leadership: Strong understanding of sales techniques and an ability to drive team performance toward enrollment targets.
- Coaching & Development: Ability to identify team needs, coach effectively, and motivate team members to achieve high standards.
- Analytical Mindset: Skilled at analyzing performance metrics and using data to guide decisions and improve processes.
- Effective Communication: Strong interpersonal skills to interact with team members, prospective students, and university stakeholders.
- Adaptability: Capable of working in a dynamic environment, adjusting strategies based on performance data and organizational priorities.
- Student-Centric Approach: Commitment to providing an outstanding enrollment experience focused on student support and engagement.
Additional InformationThe position requires
international travel and flexible working hours to support events and recruitment activities in different markets.
About us
For over 60 years, we have strongly believed in experiential learning—an educational model that combines the acquisition of knowledge and skills with solid humanistic values. This integrated learning process ensures that all our students develop not only strong professional competencies but also an international mindset to build inclusive and realistic scenarios that unite people, nations, and cultures.
At SIU, we understand that our students will be part of a global, borderless, and hyper-connected world. That’s why our four international campuses offer undergraduate and graduate students a wide range of high-quality degree programs recognized in both the USA and Europe. All programs are taught in English and designed to be personalized to each student's individual journey. In addition, all our students are encouraged to study abroad at any point during their education, enriching their academic path with transformative life experiences that help shape truly holistic professional profiles.
At Schiller International University (SIU), part of GEDU Global Education, we are committed to changing lives, creating opportunities, and transforming communities through education. As a dynamic and innovative global education group, we offer programs that equip students, apprentices, and trainees with the skills, knowledge, and experience needed to succeed in their chosen fields.
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