Product Manager
Your mission
Tasks and Responsabilities
- Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
- Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
- Develop marketing and communications plans to effectively position programs in their respective markets.
- Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
- Develop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiation
- Develop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external data
- Train Admissions team on our programs, the value propositions for each and their differential selling points
- Conduct market research to continually bring the voice of the market to the marketing strategies
- Supervise brand positioning and consumer insights, and communicate our vision and mission
- Translate brand elements into plans and go-to- market strategies
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Your Profile
- Degree in Marketing or a related field
- Proven working experience as Product Manager on Higher Education
- Proven ability to develop product marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Familiarity with CRM tools such as Salesforce or Zoho CRM.
- Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.
- Understanding of CMS platforms such as WordPress or Umbraco.
- Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager.
- A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.
About us
Schiller International University is a global institution with campuses in Madrid, Tampa, Heidelberg, and Paris, offering a U.S.-accredited curriculum designed to prepare students for careers in an interconnected world. Through a combination of experiential learning, challenge-based education, and international mobility, we equip our students with the skills and mindset to become responsible global leaders.
At Schiller, we are committed not only to academic excellence, but also to creating an inclusive and equitable learning and working environment. In alignment with the United Nations Sustainable Development Goals, particularly SDG 5 (Gender Equality), we strive to ensure fair, transparent, and inclusive recruitment and career development practices across all our campuses.
We actively encourage applications from women and underrepresented groups, especially in disciplines where gender imbalance persists, and we are committed to supporting all members of our community in their professional growth and leadership development.
Our approach is supported by a commitment to continuous improvement through data-driven analysis, ensuring that our practices evolve in line with international standards and reflect our values as a global institution.
Are you passionate about education?
Schiller International University is committed to fostering gender equality in line with the United Nations Sustainable Development Goals (SDG 5). We ensure fair and transparent recruitment processes and encourage applications from women and underrepresented groups across all disciplines and career stages.